Here at Countrywoman’s Guide, we are absolutely over the moon for 

Holly Thomson who is launching Volume 2 of In the Country Magazine (ITC) in October 2024 AND also has her first published novel hitting the shelves!

As with any entrepreneurial venture, it’s been a real journey for Holly and not always an easy one, but as she recounts in our interview, she has learnt a lot along the way.

The relaunch of In the Country brings with it a renewed focus and a determination to bring a magazine to the market that isn’t just a ‘me too’ product.

In addition, Holly has covered subjects that she herself is passionate about; Country pursuits, travelling and Western Style – which always makes for compelling reading.

Supporting charity has always been close to Holly’s heart and £1 from every copy sold is being donated to the American Wild Horse Conservation Charity.

As always, we wanted to give you the ‘Behind The Scenes’ lowdown, so Emma and Holly caught up for a chat. In true Countrywoman’s Guide style, Holly was at her livery yard and Emma was flitting between meetings, but that’s situation normal for these two, so please do take a listen.

Listen to our interview above, or on Apple and Spotify.

To buy the magazine please pop over to www.inthecountrymagazine.com to and please do share and tag @inthecountrymagg on instagram when you receive your copy!

Here’s a brief overview of the podcast and relevant minutes which you can find on my substack!

0.50 Background to the original ITC magazine launch in 2017

6:00 Triumph and tenacity win out

10:05 Catching the attention of The Paphitis’ Small Business Sunday

12.10 Looking back

15:00 The final edition of Volume 1 ITC is published

18.55 ‘The Hiatus”

22:00 In the Country Magazine, the Revival

25:20 Keeping it authentic

27:00 A Western-inspired Novel

31.00 Managing the juggle

34.00 Keeping the focus

38.00 Holly’s one piece of advice to share

We hope you enjoy listening to the podcast.

Thank you so much for stopping by!